Our Story

The Passion Behind Piada

Discover how piada Italian street food found its home in Plano, Texas — bringing authentic flavors, hand-crafted recipes, and the warmth of Italian hospitality to every guest we serve.

Piada Italian restaurant interior with warm lighting and authentic decor

10+ Years of Passion

Our Company Story

Where Every Dish Tells a Story

Piada was born from a love of authentic piada Italian street food — the thin, flatbread wraps that have fed generations of Italians in the Emilia-Romagna region.

Our founders traveled to Northern Italy, spending months learning from local artisans, market vendors, and family kitchens. They returned to Texas determined to share not just the recipes, but the entire culture of gathering around fresh, simple, extraordinary food.

From our very first location in Plano, we have stayed true to one belief: great food doesn't require complexity — it requires quality ingredients, honest technique, and genuine care for every guest who walks through our door.

2014

Year founded in Plano, TX

50K+

Happy guests served

30+

Menu items crafted

100%

Fresh, locally sourced

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Our Heritage

The Art of Piada Italian Street Food

The piada — also known as piadina — is Italy's most beloved street food, originating from the Romagna region along the Adriatic coast. Thin, soft, and versatile, it has been a staple of Italian daily life for centuries, sold from roadside kiosks called piadinerie.

At Piada, we honor this tradition by using the same hand-pressed technique, authentic fillings like prosciutto, stracciatella, and seasonal vegetables, and the same dedication to simplicity that made piada Italian street food a national treasure.

Hand-pressed piada bread made fresh daily
Imported Italian cheeses and charcuterie
Seasonal vegetables from local Texas farms
Housemade sauces and herb-infused oils
Authentic Romagna-style preparation
Gluten-free and vegetarian options available

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Authentic piada Italian street food wrap with fresh ingredients

What Drives Us

Our Mission & Core Principles

Everything we do at Piada flows from a simple commitment: to serve exceptional piada Italian cuisine that nourishes people, builds community, and honors the craft of cooking.

Our Mission

To make authentic Italian street food accessible and joyful for everyone in our community, one hand-crafted piada at a time.

Our Vision

To become the most beloved Italian street food destination in Texas, setting the standard for quality, authenticity, and hospitality.

Our Promise

Fresh, honestly sourced ingredients in every dish — no shortcuts, no compromises, no artificial additives. Just real, vibrant food.

Our Community

We believe food is a bridge between people. We support local suppliers, give back to Plano, and welcome every guest like family.

What We Stand For

The Values at the Heart of Piada Italian

Our values aren't just words on a wall — they're the daily choices our team makes in the kitchen, at the counter, and in our relationships with suppliers and guests. Piada Italian is built on these six pillars.

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Authenticity

We stay true to Italian traditions while bringing local Texas spirit to every plate.

Freshness

Every ingredient is sourced fresh. No freezers, no preservatives, no excuses.

Integrity

Transparent ingredients, honest pricing, and respectful service every single day.

Passion

Cooking isn't just a job here. Every dish is made with genuine enthusiasm and craft.

Sustainability

We partner with local farms and minimize waste to protect our environment.

Hospitality

Every guest leaves feeling welcomed, nourished, and eager to return.

How We Got Here

Our Journey Through the Years

From a bold idea sparked in Italy to a beloved Plano institution — here's the story of how Piada Italian street food grew into what it is today.

2013

The Italian Inspiration

Founders Marco and Lisa travel to Emilia-Romagna, discovering the vibrant piada culture in roadside kiosks and open-air markets across the region.

2014

Piada Opens in Plano

Our first location opens at 3309 Dallas Pkwy. The community response is overwhelming — a 3-hour wait on opening day and completely sold out by 2pm.

2016

Best New Restaurant Award

Piada is recognized as Plano's Best New Restaurant by the Dallas Food Critics Circle, cementing our reputation for authentic Italian flavors.

2018

Farm-to-Table Commitment

We launch our local sourcing initiative, partnering with 12 Texas farms to supply fresh seasonal produce directly to our kitchen year-round.

2020

Online Ordering & Delivery

We expand our service with online ordering and local delivery, ensuring our community can enjoy fresh piada Italian from the comfort of home.

2022

Piada Culinary Academy

We introduce hands-on cooking classes, teaching the art of piada-making to local food enthusiasts and continuing our mission of sharing Italian culture.

2024

10 Years & Growing

We celebrate a decade of authentic piada Italian street food, serving over 50,000 guests and continuing to push the boundaries of Italian cuisine in Texas.

The People Behind the Piada

Meet Our Team

Our passionate team brings together culinary expertise, Italian heritage, and a shared love for great food. They are the heart and soul of every piada we serve.

Marco Bianchi

Co-Founder & Head Chef

Trained in Bologna and New York, Marco brings 15 years of Italian culinary mastery to every piada he creates. His recipes are the foundation of our menu.

Lisa Moretti

Co-Founder & Operations

Lisa's background in hospitality management and her deep love for Italian culture shaped Piada's warm, guest-first philosophy from day one.

David Chen

Executive Sous Chef

With a Cordon Bleu education and a stint at a Michelin-starred Roman trattoria, David crafts daily specials that push our creative boundaries.

Sofia Reyes

Guest Experience Manager

Sofia ensures that every visit to Piada feels like coming home. Her team training programs have won multiple service excellence awards.

Interested in joining our passionate team?

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Ready to Taste Authentic Piada Italian?

Experience the flavors that started it all. Order online for pickup or dine in at our Plano location — fresh piada made just for you.

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